Am I replying fast enough?
18 min 7 min faster
Your median reply time, next to the period before.
The all-in-one CRM for small businesses that sell on Instagram
Every Instagram order, zipped up.
Zipper is a simple CRM for businesses that take orders and bookings in their DMs. Your chats, customers, orders, payments and analytics live in one app on your iPhone, with every customer on a board from “is Saturday free?” to paid.
Coming soon to the App StoreFor iPhone, in Canada and the US
See how it works- Free plan forever, no card needed
- Pro free for your first 30 days, with nothing to cancel
9:41
Board
14 open chats · 3 new messages
Search chats
All14
Leads4
Negotiating3
Awaiting payment2
Booked5
MR
Maya R.
$3402 new
Birthday party, Sat Oct 17, 12 kids, dino package
Negotiating
PS
Priya S.
No quote yet
Is Sat Nov 7 free? 5th birthday, about 15 kids
New lead3h 40m left to reply
JP
Jordan P.
$520
Baby shower, Sun Oct 25, 30 guests, back room and chairs
Awaiting paymentRequested 2d ago
TS
Theo & Sam
$420
Gender reveal, Sat Oct 10, 20 guests, bringing their own cake
BookedDeposit paid
Summary · 6 messages from Maya
Birthday party for a 7-year-old on Sat Oct 17. About 12 kids, wants the dino package.
Next stepSend the $340 quote and ask for a $100 deposit to hold the date.
Sound familiar?
Forty unread chats. Two people asking about the same Saturday. A customer who said she’d send the e-Transfer “tonight” last Tuesday. Order details scattered across screenshots and the Notes app.
Zipper puts all of it in one place, so nothing gets lost between “hi, is this still available?” and “paid, thank you!”
Everything in one place
One app instead of a pile of workarounds
Zipper is a CRM built around Instagram DMs. Each customer has one place for the whole story: the chat, your notes, the order, what they’ve paid and what they still owe.
It won’t replace your accounting software. It replaces the screenshots, notes and spreadsheets that pile up around a busy inbox.
- Instead of Screenshots of DMs Every chat on one board, sorted by stage, with the full conversation. Personal chats and spam stay hidden.
- Instead of A notes app Customer notes kept with the customer. “Nut allergy.” “Picks up after 4.”
- Instead of A spreadsheet of orders Orders with items, prices and dates, matched against your own product and service list.
- Instead of A calculator for deposits Payment requests and tracking. Deposits, balances, cash, and who still owes you.
-
Instead of Copy-pasting the same answers
Saved replies with
{name}, sent from inside Zipper through Instagram. - Instead of Guessing how the month went Analytics on revenue, best sellers, best days and how many DMs turn into paid.
Made for party and event venues, bakers, nail and lash techs, resellers, photographers, tutors and rentals.
How it works
How a DM turns into a booking
-
Connect your Instagram
Sign in with your Instagram professional account (Business or Creator). Zipper brings in your DMs, and new messages show up as they arrive.
-
Switch on summaries, if you want them
AI stays off until you turn it on. Then each chat gets one line about what the customer wants, plus a suggested next step and a reply draft.
-
Work from the board
Chats move from New lead to Negotiating, Awaiting payment, Booked and Completed. Selling products instead of bookings? Booked becomes To ship.
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Get paid and close it out
Request an Interac e-Transfer with a reference code, or record cash. Mark it paid when the money lands.
Analytics and tracking
Know what’s working, not just what’s busy
Every order and payment in Zipper is counted, so the Analytics tab can answer the questions you’d otherwise guess at. See the last 7 days on the Free plan, or 30 and 90 days on Pro, each compared with the period before.
9:41
Analytics
Last 30 days vs the 30 days before
7 days30 days90 days
Revenue$4,810+18% vs last period
Bookings16+14% vs last period
Median reply time18 min7 min faster
Revenue by week
$4,560 over 4 weeks
$9803 wks ago
$1,3402 wks ago
$1,240Last week
$1,000This week
Best sellers
by revenue
Which weekday books the most?
1Mon
2Tue
1Wed
2Thu
3Fri
5Sat
2Sun
Sat brings the most bookings (5 of 16).
What actually sells?
Dino party package7 sold · $2,100
Back room, 3 hours3 sold · $1,350
Unicorn party package4 sold · $1,200
Ranked by revenue, from the products and services on your list.
How many DMs turn into paid bookings?
Leads42
Quoted27
Asked to pay19
Paid16
38% of leads paid in the last 30 days.
The Today screen
Open the app, see who needs you first
Today is a short list, not another inbox. It shows what needs doing now and leaves everything else on the board.
- Who’s waiting on a reply. Replies sent through apps like Zipper have to go out within 24 hours of the customer’s last message. Zipper counts that window down on every chat.
- Who hasn’t paid. Every payment you’ve asked for and not received, with a one-tap nudge.
- Chats that went quiet. People who stopped answering after a quote, so you follow up once instead of never.
- What’s coming up. Your next bookings, with a warning when two of them want the same slot.
9:41
Today
Tuesday · 3 things need you
$520waiting on payment
3h 40muntil Priya’s reply window closes
Reply before the window closes
PS
Priya S. 3h 40m left
Reply
Unpaid
JP
Jordan P.
Nudge
Gone quiet
AM
Alex M.
Follow up
Coming up
SAT10
Theo & Sam
Deposit paidClashes with Dana
MR
Maya R.
New lead
Summary
Birthday party, Sat Oct 17, 12 kids, dino package
Next step: send the quote and ask for a $100 deposit to hold the date.
hiii is sat oct 17 still open? my daughter turns 7
she’s obsessed with dinosaurs
it’d be around 12 kids. how much is the dino package?
Today, 10:14
Suggested reply
Hi Maya! Saturday the 17th is open. The dino package for 12 kids is $340, and a $100 deposit holds the date. Want the e-Transfer details?
EditSend
AI summaries, if you want them
Read one line instead of forty messages
With summaries on, each chat gets a line about what the customer is asking for: the items, how many, which date, how many guests. Zipper suggests what to do next and drafts a reply you can send, change or ignore. The Free plan covers 20 chats a month; Pro has no limit.
- Off until you turn it on
- You decide during setup, and can change your mind any time in Settings → AI.
- Runs on Claude, by Anthropic
- Chat text is processed only to write summaries and drafts. It isn’t used to train AI models.
- Never sends on its own
- A draft stays a draft. Nothing reaches a customer until you tap send.
Orders and payments
Ask for the deposit without leaving the chat
Put the items and prices on the order, then request payment. Zipper writes the Interac e-Transfer instructions with a reference code, so you can tell whose transfer just landed.
- Deposits, balances and cash. Take part now and the rest on the day, record cash yourself, and mark requests paid when the money arrives.
- Card links. Card payment links through Stripe are coming soon to Pro.
OrderNegotiating
Maya R. · Sat Oct 17, 2–4 pm
- Dino party packageUp to 12 kids, 2 hours$300.00
- Goodie bags × 12$40.00
Total$340.00
Deposit · e-Transfer · ZP-1047$100 requested
Request payment
Deposit$100.00
Interac e-Transfer
Cash or other
Card link · soon
ReferenceZP-1047
Hi Maya! To hold Saturday the 17th, please send the $100 deposit by e-Transfer to the email in our bio, with reference ZP-1047 in the message. Thank you!
Every Monday
“Here’s what Zipper did for you”
A “Your week” card to start each week: messages handled, new customers, replies sent, chats summarized, payment requests, money collected, bookings and your busiest day. Good for knowing whether last week was actually busy or just felt that way.
Your week · Sep 21 – Sep 27
Zipper kept track of 148 messages from 11 new customers. You collected $1,240 from 6 payments.
37replies sent from Zipper
22chats summarized
9payment requests
5bookings confirmed
Busiest day: Saturday
5 people, 1 Pro subscription
Bring the people who answer the DMs with you
Teams come with Pro. Invite up to 4 teammates to the same business and Instagram account, so five of you work from the same board. One subscription covers everyone; teammates don’t pay.
Pricing
A free plan you can keep, and Pro for busier months
Run your DMs on Free for as long as you like. Pro adds unlimited AI, full analytics and your team, and every new business gets it free for its first 30 days.
Free
US$0
forever · no card needed
- 1 person
- The board, chats, replies, saved replies and customer notes
- Orders, payment requests and tracking (e-Transfer, cash or other)
- Today screen and the weekly summary
- AI summaries, auto-filled orders and stage suggestions for 20 chats a month
- Analytics for the last 7 days
Pro Free for 30 days
US$19.99
per month, or US$199 a year (about 17% less). In Canada, CA$19.99 or CA$199.
- Everything in Free, plus:
- Unlimited AI chats
- Full Analytics for 7, 30 or 90 days: getting paid, customers, best sellers, reply speed and the DM-to-paid funnel
- Your team, up to 5 people on one subscription
- Card payment links through Stripe (coming soon)
- Pro is free for 30 days when you connect Instagram, once per business. No card, nothing to cancel.
- After 30 days you move to Free unless you upgrade. Nothing is locked or deleted.
- Pro is billed through the App Store and renews until you cancel in iPhone Settings → your name → Subscriptions.
FAQ
Questions people ask first
Something else? Email usezipperai@gmail.com. We reply within two business days.
Is Zipper a CRM?
Yes, a small one made for businesses that sell through Instagram. A CRM keeps track of your customers and where each sale stands. In Zipper that means every customer’s chat, notes, orders and payments in one place, on a board that shows what stage they’re at, plus analytics on what you sell and how fast you reply.
There’s nothing to set up: the stages from new lead to completed are already there.
What happens after my 30 days of Pro?
Every new business gets Pro free for 30 days when it connects Instagram. There’s no card to enter and nothing to cancel. When the 30 days end, Zipper moves you to the Free plan automatically, unless you choose to upgrade.
You don’t lose anything: your chats, orders and payment history stay, and nothing is locked or deleted. The free Pro period is once per business and Instagram account.
Which Instagram accounts work?
Instagram professional accounts, meaning Business or Creator. If yours is a personal account, you can switch to a free professional account in Instagram under Settings → Account type and tools. It takes about a minute.
Is my data used to train AI?
No. AI summaries are off until you turn them on. When they’re on, chat text is sent to Anthropic’s Claude to write summaries, next steps and reply drafts, under terms that don’t allow training on your data.
You can turn AI off any time in Settings → AI, and from then on no chat text is sent. Details are in the privacy policy.
How do I cancel Pro?
The free 30 days need no cancelling. If you upgraded, open Settings → your name → Subscriptions → Zipper on your iPhone and tap Cancel Subscription at least 24 hours before the renewal date. You move to the Free plan when the paid period ends.
Deleting your Zipper account doesn’t cancel a Pro subscription, since Apple handles the billing.
Can my team use it?
Yes, with Pro. Invite up to 4 teammates to your business, five people in total on the same Instagram account, and one subscription covers all of you. The Free plan is for one person.
Is Zipper available in Canada and the US?
Yes, both. The Free plan is free in both countries. Pro is US$19.99 a month or US$199 a year in the US, and CA$19.99 or CA$199 in Canada. Interac e-Transfer requests are for Canadian businesses; cash and other payments work in both countries.
Will Zipper message my customers by itself?
No. Zipper can draft a reply or a payment reminder, but nothing is sent until you tap send.